Most Tweeted Hoax

United States Justin Robert Young

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Austin , Texas, United States / March 13, 2010

On March 13, 2010, during the The Bigg Digg Shindigg held as part of the South By Southwest Interactivefestival, Brian Brushwood, Justin Robert Young and Brett Rounsaville asked the crowd to participate in the world’s largest Twitter hoax.

The idea of the hoax was to trick people into thinking Conan O’Brien had joined Internet television company Revision 3.

525 tweets containing the hashtag ‘#omgconan’ were sent in next three hours, making it a Trending Topic on Twitter.RecordSetter president Dan Rollman was present as a witness.

The count of 525 was taken using Twitter’s Advanced Search, tracking the hashtag #omgconan between 9 and 12 PM CST.

1000’s of other tweets related to the hoax followed, but they were not included in the final count.

Read a CNET news story on the hoax here.


- re-tweets are counted
- all tweets must be within a three-hour window following original tweet
- all tweets must share identical hashtag
- hoaxes involving death or disaster not permitted


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Tags: groupTwittertweettechnologypartyhashtagprankhoaxConan O'Brien

  • United States Daniel Newman

    Daniel Newman

    It was an honor to be a part of these shenanigans. Looking forward to your next record.

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