Austin , Texas, United States / March 13, 2010
On March 13, 2010, during the The Bigg Digg Shindigg held as part of the South By Southwest Interactivefestival, Brian Brushwood, Justin Robert Young and Brett Rounsaville asked the crowd to participate in the world’s largest Twitter hoax.
The count of 525 was taken using Twitter’s Advanced Search, tracking the hashtag #omgconan between 9 and 12 PM CST.
1000’s of other tweets related to the hoax followed, but they were not included in the final count.
- all tweets must be within a three-hour window following original tweet
- all tweets must share identical hashtag
- hoaxes involving death or disaster not permitted