New York, New York, United States / March 8, 2011
At a Kiva event celebrating International Women’s Day, 54 people lined up and set a new world record for the Longest Charity Waterfall. Record participants included Kiva CEO Matt Flannery, president Premal Shah and Director of Development Bennett Grassano, who conceived the feat.
Attendees lined up and donated at least $1 to a pile of money that was passed along the line in a waterfall manner, raising $175 in less than a minute. The money was instantly processed as a Kiva microfinancing loan.
- all participants must be in same location
- all participants must donate at least $1
- all money collected must be donated to charity