, United States / June 5, 2013
(RED) teamed up with Mashable to set the first-ever RecordSetter world record on Vine. On June 5th 2013, which marks the 32nd anniversary of the discovery of AIDS, people around the planet created 1,659 “(RED) themed” Vine videos to raise awareness that we can deliver an AIDS FREE GENERATION by 2015.
David Guetta, Sophia Bush, and Twitter founders Biz Stone and Jack Dorsey were among those who created Vine videos and tagged them with a #REDWorldRecord hashtag. Videos from the campaign were featured on Mashable’s homepage and on the NASDAQ tower and marquee screen in Times Square.
See all Vine videos created for the #REDWorldRecord here.
- Vine posts must visually or audibly promote a social cause
- individuals may post multiple Vine videos
- Vine post must share a custom #hashtag to ensure a precise count