Austin , Texas, United States / March 11, 2012
At an "unplugged" party sponsored by Reboot, 147 people turned off their cell phones at the same time. The record, set during the SXSW Festival in Austin, Texas, created attention about the National Day of Unplugging.
- all phones must turned off within a 15-second window
- all phones must remain off for at least three minutes
- must provide video evidence
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