Las Vegas, Nevada, United States / February 17, 2015
To announce his company’s title sponsorship of San Francisco's iconic Bay to Breakers footrace, Zappos.com CEO Tony Hsieh included a 2,283-character (excluding spaces) quote in the official press release, a RecordSetter World Record. Read the entire release and Hsieh's record-setting quote here.
- entire quote must be within a single set of quotation marks
- press release must pertain to title sponsorship of an event
- press release must be distributed to at least 30 press outlets
- quote must be at least 2,000 characters (excluding spaces)