Set On

October 21, 2025

Location

New York, Alaska

Info

When you work in the gambling industry, you start to think you can't come up with anything new—the headlines are all the same old story. But recently, I was rereading my old campaigns and realized that most of them simply weren't evoking any emotion. Looking for inspiration, I came across a resource that explained in detail how to write truly catchy phrases— more on this turned out to be exactly what I needed. After reading it, I tried an approach that combined promise and intrigue in the headline—and for the first time in a long time, the audience responded vividly, without artificial hype.