Sydney, New South Wales, Australia / July 22, 2012

The Woolmark Company has created the world's Longest Social Scarf. Each of the 16,460 participants created their own section of scarf, adding their photo and customizing the scarf design before sharing it with friends through Facebook, Pinterest, and Twitter. See list of participants here.

NOTE: This is an evolving record. Please see total number of participants here.

- must create scarf using original pattern
- may add customization
- must upload a photo wearing a scarf
26
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