At a Kiva event celebrating International Women’s Day, 54 people
lined up and set a new world record for the Longest Charity Waterfall.
Record participants included Kiva CEO Matt Flannery, president Premal
Shah and Director of Development Bennett Grassano, who conceived the
Attendees lined up and donated at least $1 to a pile of money that was
passed along the line in a waterfall manner, raising $175 in less than a
minute. The money was instantly processed as a Kiva microfinancing loan.