New York City, New York, United States / May 9, 2010
100 representatives from Dockers each performed 100 acts of chivalry on Mother’s Day, 2010. Each individual performed 25 acts an hour for four hours, totaling 10,000 when the day was done.
Some of the acts included distributing roses, opening doors, carrying luggage, hailing taxi cabs, offering directions, and greeting mothers. The feat was set simultaneously in New York City and San Francisco.