19 members of Wieden Kennedy’s Team Maroon formed a train of office chairs and were pulled down the street behind a motorcycle. The team originally had 18 members, but randomly bumped into NFL
quarterback Joey Harrington at Sherman Clay Pianos and convinced him to join their record attempt.
The record was set in Portland, Oregon on April 1, 2010 at the agency’s 28th annual Founders’ Day party. RecordSetter co-founders Dan Rollman and Corey Henderson were on hand to preside over the event.
This record was set as part of Prius Records, a two-day event
streamed live on the Internet. In a 48-hour period, URDB officials
adjudicated 200 Prius-related world records. This was the most records
ever documented in a 48-hour window, a world record in and of itself.
The event took place in Los Angeles, California on March 30th and 31st,
2011. See all the records set at the event here.
14 people laid down in a belly chain line and laughed together for five
minutes. The record was set on World Laughter Day.
The concept was thought up and introduced by Kik Williams.