Justin Robert Young

On March 13, 2010, during the The Bigg Digg Shindigg held as part of the South By Southwest Interactivefestival, Brian Brushwood, Justin Robert Young and Brett Rounsaville asked the crowd to participate in the world’s largest Twitter hoax.

The idea of the hoax was to trick people into thinking Conan O’Brien had joined Internet television company Revision 3.

525 tweets containing the hashtag ‘#omgconan’ were sent in next three hours, making it a Trending Topic on Twitter.RecordSetter president Dan Rollman was present as a witness.

The count of 525 was taken using Twitter’s Advanced Search, tracking the hashtag #omgconan between 9 and 12 PM CST.

1000’s of other tweets related to the hoax followed, but they were not included in the final count.

Read a CNET news story on the hoax here.

#ATXDiggnation01